Michael Jordan is well-known for his superb skill on the basketball court and his keen business mind. He is undoubtedly one of the most prolific basketball players in history, his place in the hall of fame is cemented. Jordan, probably one of the most recognizable athletes in the world, lives a very secretive and closely guarded life. This makes any behind the scenes stories or interviews with Michael Jordan so much more valuable, which leads us to recent news about the NBA legend’s history in the business. In a rare interview that Playboy did with Jordan in 1992, details the sports star losing a very lucrative endorsement deal.
It’s not always about the money
During the Playboy interview, Jordan was asked if he could remember any unique moments in his career off the court. He went on to detail an instance where he was approached by a food company named Beanee Weenees who wanted him to market their line of canned baked beans and hot dogs. The deal would’ve landed him a multimillion dollar payday however he decided to decline the offer.
Jordan says in the interview that he just wasn’t able to convince himself to stand in front of a camera and say that he eats Beanee Weenees because he wanted to establish a solid reputation for doing serious business deals. Much like the marketing genius and optimal brand ambassador that he has proven himself to be, Michael Jordan is always thinking long-term.
How he maintained his legacy
This 1992 Playboy interview is the perfect example of why Michael Jordan is able to still sell products and success in business today. When you have a plan or a goal set in mind, it’s important that you maintain focus on the results and discard any distractions. If Jordan would’ve accepted the Beanee Weenees deal, who knows how the trajectory of his career off the court would have played out.
His steadfast personality and unwavering commitment to striving for his goals at all costs are what has allowed Jordan to remain in a position of power until this very day. Michael Jordan and the legacy he has built surely won’t be going anywhere anytime soon, if you want to be like Mike, you may want to take notes and follow his advice.
Well into the future
Michael Jordan has always been an innovator in any field that he becomes involved with. Whether it’s his monster success with Nike and the Jordan brand, or his many other business investments, he is constantly raising the bar for athletes turned-entrepreneurs worldwide. Given his incredible history and track record, who knows what Michael Jordan has planned for the future.
One thing is for certain, however, whatever Michael Jordan sets his mind to, is almost certain to become a huge success given his intense amount of dedication and willpower. Michael Jordan is and always will be one of the greatest of all time.