Ciara and Russel Wilson Are Launching a Film and Digital Production Company

Ciara and Russell Wilson have been one of the most adored celebrity couples since they started dating back in 2015. Their whirlwind romance, marriage, birth of their daughter and their individual career successes have made them an undeniable power couple. In addition to effortlessly topping couple goals, the revered pair has secretly been plotting power moves as it was just recently announced that the two are launching their very own digital production and film company. The couple has stated that their new production company, Why Not You Productions, will focus on inspiring storytelling from all genres. Russell Wilson, currently the highest paid player in the NFL, is the quarterback for the Seattle Seahawks, and Ciara has kept busy with her music career recently announcing a new album and releasing her latest flirty single, “Thinking About You.”   

The Type of Content You Can Expect

In a statement released to the Hollywood Reporter about the new production company, Wilson stated that “When people look at me, I hope they don’t just see a football player. I hope they see a person who is innovative and creative, someone who builds something from nothing.” The couple has also announced that their production company will produce both scripted and unscripted content revolving around human interest stories and aspiring narratives.

In a joint statement, the couple had the following to say about their new production company, “While we work in different fields in our day-to-day, we are excited to come together to collaborate and create stories that we hope will touch people’s lives.” They also went on to state: “We are both storytellers at heart and we want to be able to share stories that uplift people and inspire others to create positive change. That’s ultimately what we want this company to represent.”

Mission Behind the Production Company

Russell Wilson and Ciara are planning to integrate the messages promoted by their production company into real-world action through their Why Not You Foundation which will focus on helping underprivileged youth reach their full potential. Outside of their joint production company, the two stars have their own individual projects and as well as programs that are primarily focused on bringing education and opportunity to those who need it most. Wilson owns and runs his own brand management and creative content company called West2East Empire. He also recently made the news after recently signing a $140 million 4-year contract extension with the Seahawks, making him the highest paid player in the league. Ciara also has her very own production company – Beauty Marks Entertainment. 

Official Power Couple

Russell Wilson and Ciara have undoubtedly grown into a power couple that many people are beginning to look to as potential leaders in the humanitarian space. While still dating, the famous pair consistently made headlines with their charitable acts as Ciara would often accompany the football star to sit bedside with fans suffering from terminal illnesses and more. The recent announcement of their independent production and film company just further proves that the two superstars aren’t planning to slow down anytime soon on their quest to create positive change in the world. Even with all of their pre-existing obligations and projects, the couple has made it clear that their Why Not You production company is a primary focus for both of them.


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