Rihanna is known for being an icon in the music and fashion industry however her
latest business move is taking things to the next level. This past Friday, Moet Hennessy Louis Vuitton announced that the fashion line Rihanna created will become a part of their official clothing stable. The luxury goods giant also announced that the first pieces from the collection will be revealed in a couple of weeks. This is a really big step for both Rihanna and LVMH as of their brands have been tied together for a long time.
Details About the Collaboration
With the deal now confirmed, Rihanna will officially become the first woman of color to be in charge of a LVMH Maison. Rihanna’s exclusive LVMH collection will be the first new house release created by the brand since the Christian Lacroix collection in 1987. The collection will join the long lineage of luxury brands such as Givenchy, Dior, Fendi, and Celine just to name a few. This new deal catapults Rihanna to completely new heights within the fashion world and she is sure to make a huge impact.
Rihanna is breaking the mold and stigma that many pop stars face when it comes to high fashion. With LVMH acknowledging Rihanna as such an impactful figure that her reach extends beyond music to the point where they feel moved to create a collection with her speaks volumes for how far inclusion has come. No longer will artists be limited to streetwear brand and apparel when it comes to product marketing.
Rihanna’s exclusive LVMH collection will be named “Fenty” and is set to be released this upcoming spring. In a post on her Instagram page, Rihanna said the following about her new LVMH collaboration deal, “Big day for the culture, Thank you Mr.Arnault for believing in this little girl from the left side of an island, and for giving me the opportunity to grow with you at LVMH.”
This signals an entirely new era when it comes to high-fashion and entertainers that brands use to promote their product lines. About the new deal with Rihanna, LVMH CEO Bernard Arnault said, “Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO, and a terrific leader.” “She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the Group resources. I am proud that LVMH is leading this venture and wish it will be a great success,” he continued to say.
Rihanna is no stranger to high fashion acknowledgments having previously won the coveted and uber-exclusive CFD Fashion Icon Award for her edgy style. In 2014, she became creative director of Puma and released collections of clothing and shoes. She has also created three collections for the British store, River Island. The Fenty collection will feature exclusive pieces crafted and designed by Rihanna herself and a group of stylists from LVMH.