Tyra Banks Comes Out of Retirement as “BanX”

Tyra Banks is coming out of retirement and she is ready to show people that age

really is nothing but a number. Recently, Tyra was featured on the Swim 2019 Sports Illustrated cover in nothing but a two-piece yellow bikini. Banks is 45yrs old and is looking better than ever coming out of an “on-the-scene” hiatus. This isn’t the first time that Tyra Banks has been featured as a cover model for Sports Illustrated, in 1997 she made history by becoming the first black to pose alone for the cover.

Now that Tyra Banks is out of retirement, she is looking to present herself to the world in an entirely new light. Aside from appearing on the 2019 Sports Illustrated cover, she also announced that she is changing her modeling name from “Tyra Banks” to “BanX”, breathing new life into her personality and brand. When asked about her decision to change her modeling name, Tyra responded by saying the name symbolizes “X-ing out cookie-cutter beauty”, presumably setting the stage for the type of modeling work that we can expect to see from BanX.

“Mononyms are exciting in the industry, but usually models use their first names, like Iman. I want to flip the script and go by my last name. I’m taking something familiar and making it new. I’m wiser now and thicker,” Tyra continued to say. Tyra stated that her name change is for every woman who wants to express themselves in the truest way possible.

Since retiring from the modeling industry, BanX jumped into several highly successful business ventures.  Her talk show, The Tyra Banks Show aired for five years and won two Emmy’s and a GLAAD Media Award nomination, she wrote “Modelland”, a NY Times Best Seller, hosted a season of America’s Got Talent,  founded the cosmetics brand Tyra Beauty, and more.  Even today, BanX continues to play a vital role in the production of the popular Banks revealed that she America’s Next Top Model TV series. She is also is a guest lecturer at Stanford Graduate School of Business for a personal branding course. With her extensive expertise and knowledge of the industry, she’s the perfect person to teach aspiring entertainment professionals about building a reputable brand.

In total, BanX has graced the cover of Sports Illustrated 3 times including in 1996 with fellow model Valeria Mazza. Tyra said that with her new modeling material, “I am telling people that beauty comes in all shapes, sizes, and ages. I have to put my money where my mouth is. I have to make sure my message is pure.”
The Future for BanX

BanX has a lot on her plate in the upcoming months and years, as she continues her various entrepreneurial endeavors and teaches aspiring entertainment students about branding. We can definitely expect to see a lot more of her in the near future. While Tyra hasn’t explicitly expressed any intentions to go into a particular field of study or social benefit initiative, her message and positive attitude lend to the direction that her already flourishing career will take as it progresses. With a new name and a powerful message to be told, BanX is, was, and always will be a superstar.

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