Jay-Z and Pharrell released a new song this past Friday titled “Entrepreneur” aimed at celebrating black pioneers in all industries worldwide. The song was released in synchronization with Pharrell’s latest TIME magazine cover package aptly named “The New American Revolution.”
Inside of this TIME issue, you’ll find appearances by influential black figures like Tyler The Creator, Angela Davis, Geoffrey Canada, and Naomi Osaka. These special guests will be talking about the racial injustices and disparities between minority groups and majority groups in society.
This TIME magazine issue also explores how many of these issues can be solved in the future through arenas of medicine, education, sports, culture, and policy reform.
What it means
In an excerpt located in the “New American Revolution” TIME issues, Pharrell Williams said the following about the release of “Entrepreneur”: “The intention for a song was all about how tough it is to be an entrepreneur in our country to begin with, especially as someone of color, there’s a lot of systemic disadvantages and purposeful blockages. How can you get a fire started, or even the hope of an ember to start a fire, when you’re starting at disadvantages with regards to health care, education, and representation?”
Pharrell continued his statement by saying: “When you have successful beehive-type communities where you can circulate money within your community, it makes a huge difference, they keep saying the American Dream is about the house and picket fence, the wife and two kids. Come on let’s be honest. It’s always boiled down to money and an opportunity.”
In the song “Entrepreneur”, both Jay-Z and Pharrell take jabs at symbols of systematic injustice and racial inequalities. Pharrell said the following when questioned about the intention of the song: “The song is trying to communicate that when we stick together, treat each other better and welcome each other, there’s more money and more opportunity for everyone.”
The music video for the song was directed by Calmatic who is the same person that directed the music video for Lil Nas X’s smash hit “Old Town Road.” Both Jay-Z and Pharrell have long histories as it relates to supporting black causes and other initiatives driven towards empowering minority groups in the U.S.
Looking at the track record of both men, it wouldn’t be too far off to assume that both entertainers are planning to roll out some actionable initiatives to support all of the sentiments mentioned in their song.
What to expect
One of the most notable lines of the song is one in which Jay-Z raps “Black Twitter, what’s that? When Jack gets paid, do you? For every one Gucci, support two FUBU’s.” Whilst not directly taking aim at Twitter CEO Jack Dorsey, Jay-Z is using this line as a clever pun to encourage people to do more than simply type words into a social media platform.
As the entire world continues to be engulfed with uncertainty from the COVID-19 pandemic and social unrest, it’s refreshing to see two of the most influential artist collaborate for such an amazing cause. Listen to “Entrepreneur” on all major streaming platforms now.