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    Google heads to Mississippi and Atlanta, expands ‘racial equity commitments’

    Although the coronavirus pandemic slowed down Google’s progress, the multinational technology company is at it again with their plan to “bring more jobs and investment to diverse communities as part of [their] previously announced racial equity commitments,” according to Sundar Pichai, Google CEO. This includes bringing jobs and offices to cities like Atlanta and Chicago, and states like Mississippi. More

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    How to perform a local SEO audit for your business in 12 steps

    No matter what company a consumer is looking for, the ones that stood out in the Yellow Pages were in bold font, with logos and squares around them, catching consumers’ eyes before anything else. That print real estate is the equivalent of being on the first page of a Google search. The next time you want to do an SEO audit on your site, keep that big-box business in mind. More

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    The basics of online advertising

    Digital advertising increases awareness for potential customers. In turn, more local businesses are increasing the amount that they spend for online advertising, including on social media platforms. But why is Google and Facebook getting 60 percent of ad spend? More